app review · backmeapp · feminism · rape culture · review · sexual assault

“BackMeApp” by Always and my thoughts

So there i was, waiting for a “Three Year Time Lapse Hair Growth” video to load when an advert came on (as is the case with Youtube these days). I hovered the mouse over the ‘skip ad’ button and waited for the 5 seconds to pass so i could press it, but then i didn’t.
The advert was for an app called BackMeApp by Always/P&G and it’s an app for when it’s late at night and you’re on your own, you log the route you’re going to take, pick a friend to accept the connection and they get a notification saying you’re in trouble if you detour from your route or if you stay in the same place for more than 2 minutes. According to the advert, it was first brought out in Israel and they are now offering it in different countries.

As somebody who is paranoid of strangers and works until late, i think this is a fantastic idea for an app and i can’t wait to try it. I’m not sure if it’s made it to England yet but i’m going to check on the app store after i’ve published this and if not, keep my ears peeled for release dates.

I find it quite disturbing that i live in a world where i can’t go home after work on the bus without worrying about getting attacked. The amount of women i’ve met over my lifetime who have been sexually assaulted is crazy, it’s a very real threat. Combating this is not going to happen overnight so in the meantime all we can do is come up with brilliant new ideas like this one that help prevent dangerous situations. I really hope this app will become a staple for all late night travellers and nightclub goers. Safe is most definitely better than sorry.


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